Welcome to LBG International

LBG International is a global network of companies using the LBG Model to improve the management, valuation and measurement of corporate community involvement (CCI).

The LBG Model is a management framework for CCI professionals. LBG helps to better value the inputs and assess the impacts of corporate contributions to community programs.

Over 150 companies around the world use the LBG Model and participate in LBG Benchmarking Groups to share and drive best practice in CCI. The LBG International network brings together these national groups to promote LBG as the international standard for measuring and managing CCI.

While the LBG Model's origins are in the UK, LBG Benchmarking groups now also operate in Australia, Canada and the Czech Republic, and are emerging in France, Germany, Spain, the USA and several other markets.

What is the LBG Model?

The LBG Model is a management framework for CCI professionals to:

Value inputs,
Assess outputs, and
Measure the impact
of corporate contributions to community programs. Adopting this approach improves program results and enhances reporting to key stakeholders.

The LBG Model encourages community managers to:

account for their total community spend
analyze the costs and benefits of community programs consistently
improve management information to guide future strategy
shift the debate from cash contributed to benefits achieved
capture and value all inputs, such as time and in-kind giving
enhance internal and external communications.

The LBG model was developed over 12 years ago by six leading companies in the UK who wanted to be able to better account for and benchmark their community contributions. There are now over 150 companies around the world using the LBG model including Cadbury Schweppes (Australian and UK), Cisco Systems (Australia), Citigroup (Czech Republic and UK), ConocoPhillips (Canada), Diageo (UK), GlaxoSmithKline (Australia and Czech Republic), HSBC (UK), Johnson & Johnson (Czech Republic), KPMG (UK), LOreal (France), Microsoft (UK and Czech Republic), Petro-Canada (Canada), Shell (UK), Siemens (Czech Republic), Tesco (UK and Czech Republic), The Home Depot (Canada) and Unilever (Australia and UK).

LBG in your region

For more information about the LBG Network in your region, contact:

Australia and New Zealand
» Positive Outcomes
» http://www.lbg-australia.com
» http://www.lbg-nz.com

Canada
» LBG Canada
» http://www.lbg-canada.ca

Czech Republic
» Czech Donors Forum
» http://donorsforum.cz

Germany
» Vis a Vis
» http://www.lbg-deutschland.info

Hong Kong/Singapore
» CSR Asia
» http://www.csr-asia.com

Romania
» Arc Romania
» http://www.arcromania.ro

Spain
» LBG Espana
» http://www.lbg.es

UK
» Corporate Citizenship
» http://www.lbg-online.net

United States
» Corporate Citizenship
» http://www.lbg-usa.com

For more information about LBG International please contact your national LBG Group. If one does not yet exist, please contact The Corporate Citizenship Company at contact@corporate-citizenship.com.